Livro da Vez #9: Novos clássicos da literatura com Jeferson Tenório
Franquias crescem 14,2% no segundo trimestre Franquias PEGN.txt
O franchising brasileiro faturou R$ 69,jogos cartoon netwok9 bilh?es no segundo trimestre de 2025, um crescimento nominal de 14,2% na compara??o com o mesmo período do ano passado. Os dados s?o da Pesquisa Trimestral de Desempenho da Associa??o Brasileira de Franchising (ABF). De acordo com a entidade, a expans?o é resultado de fatores econ?micos como a baixa taxa de desemprego, que atingiu o menor índice desde o início da série histórica da Pesquisa Nacional por Amostra de Domicílios (PNAD) Contínua, e o aumento da massa salarial. Tom Moreira Leite, presidente da ABF, ressalta que, mesmo com a alta dos juros, o consumo se manteve resiliente. window._taboola = window._taboola || []; _taboola.push({ mode: 'organic-thumbs-feed-01-stream', container: 'taboola-mid-article-saiba-mais', placement: 'Mid Article Saiba Mais', target_type: 'mix' }); Continuar lendo “Outro fator foi a diversifica??o dos modelos, com opera??es em novos canais, formatos mais leves e presen?a em cidades médias e periferias”, diz Leite. Segundo ele, formatos como quiosques, unidades móveis e franquias digitais facilitaram a entrada em municípios menores. O setor também cresceu em número de opera??es, ultrapassando no segundo trimestre 200 mil franquias em funcionamento, um incremento de 7.449 frente ao mesmo período do ano passado. Leite afirma que o resultado foi impulsionado pela presen?a de multifranqueados, que têm acelerado a expans?o nos grandes centros. O percentual de franqueados que operam mais de uma marca saltou de 51% em 2024 para 62% neste ano. A grande maioria – 88% – das marcas respondentes conta com multifranqueados. “Essa tendência reflete maior maturidade dos empreendedores. Muitos aproveitam o aprendizado da primeira opera??o para diversificar, reduzindo riscos e ampliando ganhos. Do lado dos franqueadores, houve adapta??o para apoiar esse perfil, criando condi??es mais favoráveis à expans?o e fortalecendo todo o ecossistema”, diz Leite. 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style=\u0027color:%23666666%3Bcursor:default%3Bfont-size:11px%3Bfill:%23666666%3B\u0027 text-anchor=\u0027end\u0027 transform=\u0027translate(0%2C0)\u0027 y=\u002771\u0027 opacity=\u00271\u0027%3E%3Ctspan%3E125%3C\/tspan%3E%3C\/text%3E%3Ctext x=\u002743\u0027 style=\u0027color:%23666666%3Bcursor:default%3Bfont-size:11px%3Bfill:%23666666%3B\u0027 text-anchor=\u0027end\u0027 transform=\u0027translate(0%2C0)\u0027 y=\u002715\u0027 opacity=\u00271\u0027%3E%3Ctspan%3E150%3C\/tspan%3E%3C\/text%3E%3C\/g%3E%3C\/svg%3E","themes":{ "colors":["#f45b5b","#8085e9","#8d4654","#7798BF","#aaeeee","#ff0066","#eeaaee","#55BF3B","#DF5353","#7798BF","#aaeeee","#324ca3"]},"type":"column"}; window.ShowChart = window.ShowChart || []; window.ShowChart.push({ key: "evfj7", type: chartData.type, colors: chartData.themes.colors, options: chartData.options }); })(); Fonte: Pesquisa Trimestral de Desempenho da Associa??o Brasileira de Franchising (ABF) Todos os segmentos listados pela ABF tiveram varia??o positiva no faturamento. O líder em crescimento foi Alimenta??o – Comercializa??o e Distribui??o, com alta de 44%. Segundo a associa??o, o número reflete os resultados da Páscoa, com o aumento no consumo de chocolates e maior procura por produtos de alto valor agregado. O fortalecimento de mercados aut?nomos, lojas de conveniência e cafeterias também contribuiu. O setor de Entretenimento e Lazer cresceu 15,7%, beneficiado pelo aumento da renda real das famílias, pela mudan?a de comportamento gerada no pós-pandemia e pelo avan?o de experiências digitais e imersivas e atividades indoor. Já Limpeza e Conserva??o avan?ou 15,4%, impactado sobretudo pelo aumento do servi?o de lavanderias de autoatendimento. Segmentos com os maiores crescimentos* Segmento Faturamento 2024 (em R$ bilh?es) Faturamento 2025 (em R$ bilh?es) % VAR 2024-2025 % VAR Opera??es Alimenta??o - Comercializa??o e Distribui??o 5.387 7.758 44% 9,2% Alimenta??o - Food Service 9.249 10.562 14,2% 7,5% Casa e Constru??o 4.440 4.784 7,8% 7,2% Comunica??o, Informática e Eletr?nicos 1.860 2.040 9,7% -4,5% Entretenimento e Lazer 679 785 15,7% -4,4% Hotelaria e Turismo 3.381 3.661 8,3% 2,2% Limpeza e Conserva??o 504 582 15,4% 13,8% Moda 6.546 7.292 11,4% -0,1% Saúde, Beleza e Bem-Estar 16.251 18.289 12,5% 10,2% Servi?os Automotivos 2.187 2.436 11,4% 1,5% Servi?os e Outros 7.122 7.939 11,5% -5,5% Educa??o 3.601 3.746 4% 7,3% TOTAL 61.205 69.875 14,2% 3,9% Fonte: Pesquisa Trimestral de Desempenho da Associa??o Brasileira de Franchising (ABF) deslize para ver o conteúdo *Compara??o com o segundo trimestre de 2024 Franquias: Franquias crescem 13,5% e faturam R$ 273 bilh?es em 2024, diz ABF Quanto custa abrir uma franquia — e como n?o cair em ciladas Cacau Show, O Boticário e mais: as 50 maiores franquias do Brasil, segundo a ABF Quer ter acesso a conteúdos exclusivos de PEGN? é só clicar aqui e assinar! :root{ --borderColorFollowMe: #b94321; --textColorFollowMe: #b94321; } Siga PEGN:
